EM General is a recognized resource to millions of people who enjoy the best trends, gadgets, supplies, and merchandise on the net!

We know that as a customer it is important to have faith in our products you are buying from us, especially if you are purchasing high value items or urgently need something delivered at a specific time. We want to make sure you get exactly what you order, at the price you want, delivered when you need it. At EM General we value every order - no matter how big or small - and that's what we aim to do, every time.

EM General is dedicated to providing the highest quality merchandise and accessories that inspire the spirit.

Our mission is simple. 

We will continue to update news expanding content as a way to help you plan and enjoy your next outdoor adventure, inspire, pioneer and spread the country lifestyle. 


CUSTOMER SERVICE HOURS Monday - Friday | 9am - 5pm EST

 For help, general support or product information, please contact us at emgeneralhelp@gmail.com Phone: 1 (616)-419-8342


Bruce L. Oakley


Bruce is the founder and CEO of EM General. He started from his dorm room in 2010 fueled by a passion to spread love and positivity around the world. Based in Los Angeles California, Bruce dropped out of University in 2011 to pursue his dream of building a brand with hopes of making the world a better place.

Today he turned his dream into reality as EM General serves over 424,561 people worldwide with over 200 unique team members spreading love with every single customer through the unique products, the message behind it and using social media as a tool to empower lives across the globe positively. 

Grace H. Clark

Chief Financial Officer & Chief Operating Officer

Grace is the co-founder of EM General. Together with Bruce in 2010, they managed to build an online empire focused in spreading love and positivity around the world!

Grace is born in Oakland California where she eventually moved to Los Angeles in 2008 to pursue her higher education and that is also the time where she met Bruce. She holds an MBA in Finance from the University Of California, Los Angeles. 


Chase A. Haynes

Chief Marketing Officer

Chase is born in Vienna, Austria. He always had a passion in marketing and together with a love for spreading positivity, he joined EM General in 2012.

He is a Philanthropist and is currently in the works of building a non-profit organization on the side. Being great friends with Bruce and Grace outside of the company, they fully support him.


Jamal T. Hill 

Vice President & Head Of Customer Operations

Jamal came from a small town and moved to Los Angeles in 2013 where he eventually started working for EM General as a customer service rep.

Having shown great management skills, he quickly moved up the ranks and eventually became the head of customer operations and vice president of EM General.

Today, he shares an inseparable bond with BruceGrace and Chase.